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5 Reasons to Convert a Small Business to E-Commerce

No matter what size you define for your business (small, medium, or large), there are plenty of ways to help you determine that size, for example

• your brand,
• products quality,
• The size and percentage of reach, the target segment (ie the audience),
• capital,
• geographical and social spread,

But the most important question (which is also the purpose of any business) is,

How do grow and expand beyond any of these limits?

It is electronic commerce, it is the perfect choice for any company, especially the small one, so why not take the initiative and start working on e-commerce or e-work (including marketing and e-presence), let's find out the reasons.

1- A larger work base:

Expanding the scope of growth is very important for small companies before large ones, especially when switching to e-commerce, due to the widening rates of unlimited access to the online store on the Internet.

2- Preference for selection:

The number of online shoppers has increased dramatically over the past few years, and the number has been steadily increasing year by year, and if there was a statistic or study of the number of people who made one electronic purchase within one month, we would find that the number is very large.

3- Wider online shopping options:

A large percentage of online shoppers prefer to shop from an online store that has a regular store within their geographical scope, and the reason for this is that they like to get local products that are not available in other places, at the same time they want the convenient electronic shopping experience from their homes, and some like to buy online Receipt of the purchased product from the regular store website.

4- Lower operating costs:

Expansion of the business may mean additional costs in opening other branches and the attendant expenses and higher operational costs (costs, rental, employees, additional inventory, general expenses…), with the presence of the Internet, it is possible to expand and reduce these costs to their lowest limits (compared to traditional costs), Relying on only one stock for both stores is one example of savings here.

5- Ease of competition:

With traditional commerce, it is difficult for small and medium stores to compete with large stores with large marketing budgets and widespread, but with the presence of the online store it is possible to compete and even the predominance of those stores even with a large spread on the Internet, especially when accompanied by electronic marketing (whether paid or the friendship of search engines “SEO”), which plays a major role in the presence of the online store (and any website, whatever), with the lowest possible marketing budget.

There are many reasons that encourage and support the option of moving business from its traditional form to the electronic form, I mentioned here only 5 reasons quickly, I hope it opens up horizons for making the right decision if you are in the stage of studying and checking the possibilities, but there is nothing better than electronic commerce for development Business and investment expansion for all sizes of businesses, especially small and medium ones, and let's look at the online store as another branch of the regular store, but in an electronic form.

I conclude here by recalling a previous article in which I mentioned “5 Tips to Compete with Large Electronic Stores” In the event that small stores are already online, I hope that they benefit everyone.

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