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How to learn SEO .. the exclusive guide with step-by-step and all learning resources

If you own a website and want to increase the chances of it appearing on the first page of Google search results, or if you want to start your journey in learning an easy online field to make money from, this article is written specifically to help you.

In this article, we will provide a full explanation of how to learn SEO in different ways, explaining the stages of learning SEO, and the most important skills to be acquired in order to become professional.

The field of SEO is one of the most important areas required in the labor market on the Internet today, and its importance is expected to increase in the future, due to the importance of SEO for any website and any business activity.

Marketing studies have shown that the public trusts' websites that appear on the first page of search results, especially the first five results.

No website or blog will be able to reach this ranking among search results without an SEO specialist, hence the great importance of this field for SEO experts or owners of websites and bloggers.

What is SEO and what are its goals?

SEO stands for search engine optimization, which is the process of search engine optimization, and this phrase in short means the set of steps or processes that you take to increase the chance of your site appearing on the first page and the advanced results of searches related to your site’s content.

The goal of SEO practices is to increase the visibility of your site to your audience or customers and thus increase the number of visits to your website, which increases your profits.

SEO starts with understanding how search engines already work and then making the necessary improvements to your site to match the way they work.

SEO also includes understanding what your target audience needs, and what your customers are looking for, so that you can present it to them in a way that attracts them and increases their browsing rate on your site, which is reflected in the confidence of search engines in your site, thus increasing the chance of it appearing in the first search results.

Therefore, the process of learning SEO is somewhat complicated and passes through several important stages, which can be summarized in the following paragraphs.

The stages of learning SEO

The process of search engine optimization or SEO is a continuous and evolving process, so it goes through several stages starting from understanding what search engines are and how they work.

These stages are as follows:

1. Understand the basics of search engines and how they work

Search engines are similar to public libraries, but instead of keeping books, they keep website pages that are saved in these engines, and the process of keeping these pages is called archiving or indexing web pages.

When a person performs a search through search engines, those engines search all of their indexed pages to get the most compatible pages for that search.

And the indexing process is basically done through the information provided by search engine spiders when they crawl the web world, then the search engine software arranges the results they got according to many complex things, and the role of learning SEO comes to help these engines to show your website in the first search results.

It is clear from the previous explanation that it is not enough to have your website on the Internet to appear in the search results, your website must be archived on search engines to be able to show it.

Your website pages are archived either by search engines knowing your website page map or by citing your website as a resource when pages are already indexed on Google.

After you understand how search engines work and how they deal with search, then comes the role of understanding the search words themselves.

2. Learn keyword research

Keywords, keywords, or tags are defined as the phrases that a website owner or content writer uses to target the audience he wants.

Therefore, the keywords should correspond to what your target audience is looking for. If you are targeting dog breeders, for example; You can use words like; How to train dogs, train dogs to obey, or in other words a dog breeder might be looking for.

Therefore, the process of choosing and searching for keywords is one of the most important stages of learning SEO, as the strategy of choosing keywords plays a very big role in increasing the chances of your website appearing in search results for your target audience.

To find the keywords your audience is searching for, you can use free or paid keyword tools such as the free Google Trends tool, or the paid semrush tool.

3. Learn to make internal site improvements

Internal optimization for search engines, or what is known as on-page SEO, is defined as all the actions taken by the site owner or content writer within the site page in order to increase the chance of it appearing in the first search results.

In other words, internal search engine optimization can be defined as the process of adjusting and managing the content of your website pages in a way that facilitates its recognition by search engines.

These internal improvements include many things that can be summarized as follows:

Relying on one keyword in the article, if you combine two keywords in one article, the search engine will not recognize either of them.

Provide content that benefits the reader and stay away from articles copied or reformulated from other sites.

Do not repeat the same keyword in more than one article on the site, as this makes it difficult for search engines to choose any of them.

Divide the article's content into heading 2 and heading 3.

Use keywords in the article title, in the article link name, in the meta description box, in the description of the main image in the article, and in one of the headings 2.

4. Learn to make external site improvements (building backlinks)

Contrary to the previous paragraph, external optimization for search engines, or what is known as off-page SEO, includes actions taken by the site owner or content creator outside web pages in order to improve the chances of his site appearing in advanced results in search engines.

These improvements include building external links or what is known as backlinks, which are the mention of your site as a source in sites indexed in Google and trusted by search engines.

These links can be gained by making an agreement with some sites that write in the same specialty, or by building a network of relationships in your field of specialization who like your writing and refer to your site naturally.

But beware when choosing external link sites that if you rely on unreliable sites, this may put your site at risk, so you should be careful in this step.

External improvements also include sharing your articles on social media, so it is also useful to add the option to share articles on social media on your website pages.

5. Learn to improve user experience

Search engines trust sites that provide the audience with a good experience, so improving the user experience is one of the most important points of how to learn SEO.

The user experience process includes all the procedures that will facilitate and satisfy the user; Such as the good hierarchical design of the site pages, the speed of loading the site pages, and the suitability of the site pages for smartphones.

This is where studies indicated that most users access websites through smartphones, and statistics indicated that if a website page takes more than 3 seconds to load, the reader will most likely not wait for it to be loaded.

You can see how good the user experience is on your website by tracking user behavior, how long they stay on your pages, and click-through rate.

6. Permanent application, depth, and knowledge of all that is new

The field of SEO or search engine optimization is more practical than theoretical, so you should always apply everything you learn in this field, and you can apply by creating your own site on WordPress or creating a blogger blog for free.

And you should know that this field is very broad and always renewed, so you will not be able to identify everything in it, but you will be in a state of constant learning, trial and error and trying to become one of the most important sources of SEO learning.

Therefore, it is recommended to dedicate daily time to learning something new in the field of SEO, read an article on one of the sites specialized in teaching it or even constantly discuss with SEO experts, in order to always update your information.

You can specialize in one of the search engine optimization branches that we mentioned before, such as specializing in external site improvements, or in content management, keyword selection, and so on.

But even with a deeper specialization in one of the branches, it is necessary to know the other branches even if to the same depth. In this case, cooperate with other specialists to manage the rest of the branches on your site, or you can benefit from this by working within a marketing team that needs your field.

SEO learning resources

The field of SEO or search engine optimization is one of the areas that are dominated by self-learning and continuous as well, as it is one of the areas that are subject to continuous development and constant updates.

Therefore, how to learn SEO varies between a group of websites, YouTube channels, books, etc., and it is always recommended to browse these sources daily to see everything that is new in this world.

 Google also provides a comprehensive guide for beginners in the field of SEO, to clarify the most important points and strategies for this field.

Our Winners site also provides a comprehensive guide to explain everything related to SEO, while making sure to keep it up-to-date.

As for other sources, they can be found as follows:

First, the best SEO courses

The field of search engine optimization is one of the areas in demand in the global labor market in abundance, so there are many important courses to learn in this field, including what is a certificate.

Among the most important of these courses are:

1. Seo courses on the Udemy platform: The Udemy platform is one of the most famous distance learning platforms in the world, and the platform offers a variety of SEO courses suitable for the beginner to the advanced level, and these courses vary between free and paid.

2. Seo courses on the Coursera platform Coursera: The Coursera platform offers a set of SEO courses offered by the most famous universities in the world, the most important of which is the course offered by the University of California for free. These courses include an introduction to the science of SEO improvement with courses for advanced levels.

3. The Hubspot platform course: The Hubspot platform is one of the most important and most famous platforms specialized in the world of e-marketing and everything related to this field, and of course, SEO is part of this field, so it offers a set of courses to learn SEO from the beginning to professionalism with courses for writing content.

4. Semrush Academy Course: Although SEMrush is originally a keyword analysis tool, it offers a good course in learning SEO, and it is a completely free course to teach the basics of this field precisely.

5. LinkedIn learning courses: The importance of LinkedIn is not limited to finding a job opportunity or establishing a network of relationships with specialists in your field, but also offers a very wide range of courses in various electronic fields, the most important of which is the field of SEO.

The LinkedIn courses are characterized by their accuracy and depth in the field of search engine optimization, which makes you an expert in this field.

Second, the best YouTube channels to learn SEO

Some people prefer to learn through YouTube videos rather than educational platforms, and fortunately, there are many reliable channels that provide educational videos and great technology that help in learning the field of SEO or SEO.

The most important of these channels are:

1. Google Search Central channel: Who can help increase your knowledge about search engines, how they work, how to search, and everything related to the field of SEO more than Google itself!!.

Of course, the videos presented in the Google Search Central YouTube channel are among the most important videos that are useful in the journey of learning SEO.

2. Income School Channel: With over 200,000 subscribers, Income School is an educational channel run by marketer Ricky Kessler and his team.

The channel offers a set of videos that explain the most important SEO practices, how to choose and use keywords, and many topics that provide you, as the site owner or content creator, with a lot of information and the time you need to advance the website in the search results.

3. Neil Patel channel: The number of subscribers to the channel exceeds one million, which is a large number that indicates the importance and value of the content provided by the channel.

The channel helps with everything related to e-marketing, and the most important thing it offers is educational videos on how to optimize search engines with different strategies to suit all levels, in addition to videos that teach content writing or different types of marketing.

4. Search Engine Journal Channel: The channel follows the website of the same name, which is one of the most important sites specializing in the field of search engine optimization, so the channel is one of the most important sources of SEO learning, and the channel is characterized by being always updated to include the most important news and developments in this field The renewed wide range, and it is recommended to follow this channel or this site daily.

Third, the best SEO blogs

Many international websites specialize in explaining how to learn SEO through many videos, articles and different methods that they publish in their own blogs, some of which are related to the field of SEO only, and some of them are concerned with some other areas related to e-marketing in general.

These blogs are also interested in presenting the most important developments, news and updates related to search engine optimization strategies, learning about increasing the number of visitors to free search engines, and the latest developments in e-marketing globally.

The most important of these blogs are:

1. Moz blog: Moz is one of the most important and famous sites specializing in e-marketing in general, content writing, and search engine optimization in particular, and the site provided a comprehensive guide to learning SEO for beginners from scratch to professionalism.

2. Backlinko Blog: The blog of the well-known SEO expert Brian Dean, who is one of the most famous and skilled SEO experts in the world. Through his own blog, he presents a set of articles that explain some of the most important SEO strategies and how to build links.

This blog is characterized by the constant updating of its content, with an interest in providing what helps in increasing your experience and knowledge in the field of SEO as soon as possible.

3. Search Engine land blog: This blog is specialized in reviewing the latest news in the world of SEO and e-marketing, and it is recommended to browse it daily, as being informed of the latest developments is one of the most important factors of success in the world of SEO.

Fourth, the most important SEO books

Reading books is one of the most important sources of learning in any field, and it is also the method recommended by experts in most fields, and despite the small number of books in

the field of search engine optimization, there are a group of books that are indispensable in the educational and practical journey for anyone who wants to learn SEO.

Among the most important of these books are the following:

1. The art of SEO book: It is the best book in the world of search engine optimization, which is recommended by most experts in the field, and it is a book by Eric Enge, Stephan Spencer, and Jessie Stricchiola, and it is one of the essential books that must be read regardless of your level in the world of SEO. get it from here

2. The book SEO 2022: Learn Search Engine Optimization With Smart Internet Marketing Strategies: A book by writer and marketer adam Clark, and is also one of the most important books in the world of SEO. This book was first published in 2013, but it has been updated every year, which has made it important especially. get it from here

3. How to get to the top of Google: This book was written by Tim Cameron-Kitchen, Dale Davies, and Andrew Tuxford. This book was first published in 2013 as well and is updated every year, and the book in this book is concerned with explaining the latest and most important strategies to advance in Google search results. get it from here

Here we finish our article after we reviewed how to learn SEO in various educational methods suitable for all levels, which can take you from zero to professional level.

We have clarified all these methods after we have clarified the most important stages of learning this broad field, which has become indispensable in any business, and we have also clarified the most important skills and experiences that should be learned by those who wish to increase their experience in the field of SEO.

We hope that the article provided an answer to the questions that revolve in your head about the ways and importance of learning how to improve search engines and that the article clearly enlightened you to explore this science.

We are happy to receive your questions and comments about search engine optimization and the most important ways to learn them at the bottom of the article, and we will respond to these comments as soon as possible.